An Ahrefs study found AI Overviews cut top-ranking page clicks by 58%. Here’s what the data means for content sites, affiliate marketers, and anyone earning from search traffic.
Posts by Ty Sutherland
1.2 Million Workers Were Laid Off Last Year. Their Replacements Are Freelancers.
U.S. employers cut 1.2 million jobs in 2025, then turned around and hired freelancers at record rates. The data on which skills command premium rates in a $674 billion gig economy.
Upwork Lost 47,000 Clients Last Year. The Freelancers Who Pivoted Are Earning More Than Ever.
Upwork lost 47,000 active clients between Q4 2024 and Q1 2026 while AI output flooded commodity freelance categories. Freelancers who package expertise into fixed-price productized services are...
50 Million Shopping Queries Hit ChatGPT Every Day. Most Online Stores Are Invisible.
AI referral traffic to U.S. retail sites grew 393% year over year in Q1 2026, with ChatGPT shoppers converting 42% better and spending 37% more per visit. Shopify Agentic Storefronts give millions of...
Anthropic Just Launched a $20/Month AI Back Office for Solopreneurs
On May 13, 2026, Anthropic launched Claude for Small Business: 15 agentic workflows that connect to QuickBooks, PayPal, HubSpot, Canva, and DocuSign for $20/month. The product gives solopreneurs an...
Big Tech Just Bet $300K That AI Solopreneurs Can Replace Entire Teams
Between May 4 and May 13, 2026, Zoom launched $150,000 in grants for AI-powered solo businesses, Workday and Anthropic pledged another $150,000 to a solopreneurship accelerator, and Anthropic...