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Category: Strategy

link to Google’s AI Overviews Just Erased 58% of Publisher Clicks. Content Site Owners Are Running Out of Time.

Google’s AI Overviews Just Erased 58% of Publisher Clicks. Content Site Owners Are Running Out of Time.

An Ahrefs study found AI Overviews cut top-ranking page clicks by 58%. Here’s what the data means for content sites, affiliate marketers, and anyone earning from search traffic.

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link to Online Business Taxes: The Complete Guide to Deductions, Quarterly Payments, and Entity Structure for Internet Entrepreneurs

Online Business Taxes: The Complete Guide to Deductions, Quarterly Payments, and Entity Structure for Internet Entrepreneurs

Before the post: the math of online income changes faster than the principles. A revenue number quoted in 2024 may not hold in 2026; a 2026 figure may not hold by 2027. The principles in this post...

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link to The Essential Solopreneur Tool Stack: Every Tool You Need to Run a One-Person Business (2026 Edition)

The Essential Solopreneur Tool Stack: Every Tool You Need to Run a One-Person Business (2026 Edition)

Before you read this: the online business space rewards operators who pay attention to small economic differences (a $5/mo subscription vs. a $50/mo one shifts everything downstream). This post leans...

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link to Build Your Audience Before You Launch: The 90-Day Pre-Launch Strategy That Guarantees Customers on Day 1

Build Your Audience Before You Launch: The 90-Day Pre-Launch Strategy That Guarantees Customers on Day 1

Products launched to an existing audience generate 3-10x more first-week revenue than cold launches. The biggest mistake new online entrepreneurs make: building the product first, then trying to find...

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link to Scaling Your Side Hustle to Full-Time: How Carter Osborne Went From Side Gig to $220K/Year Working 10 Hours Per Week

Scaling Your Side Hustle to Full-Time: How Carter Osborne Went From Side Gig to $220K/Year Working 10 Hours Per Week

Reality check before you read this: the framings in this post are filtered through what I actually see operating a small portfolio of online businesses in parallel. Where the numbers in the post...

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link to Time Management for Side Hustlers: How to Build an Online Business in 10-15 Hours Per Week (Without Burning Out)

Time Management for Side Hustlers: How to Build an Online Business in 10-15 Hours Per Week (Without Burning Out)

One operating note from running multiple online properties in parallel: the revenue math posts like this one quote is usually somebody else's revenue math. The variance between operators is enormous...

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